When you list your property with Panama Equity Real Estate, you will get the maximum exposure possible to both local and international buyers. Our marketing system is effective, efficient, and has proven to be successful since 2007. Because there is no robust and effective Multiple Listing Service in Panama, it is important to list your property with an agent that is going to actively promote to a broad local AND international buyer base.
The lynchpin of our marketing campaign is based on international online exposure via a combination of web postings, paid search advertisements, article submissions, listing engines, and prominent website advertorials. We list our properties across a broad range of classified posting sites in Spanish, English, Russian, Portuguese, and Chinese.
> Email Marketing: We actively market to our database of past clients and those who have expressed an interest in Panama via a direct email campaign that features a monthly newsletter, “Kent’s Picks” list, and bi-monthly new listing updates Our newsletter database consists of over 20,000 subscribers in both English and Spanish. Our average Open Rate is 21%.
> Search Engine Optimization: Arguably our strongest marketing asset is our web traffic, which has grown consistently over the past 8 years. Considering our wide reach (geographically) and our strong organic search rankings on Google, search engine optimization has been (and always will be) our main competitive advantage on the competition:
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> Affiliations: Our realtor network includes over 3,500 emails of active Panama based and international real estate agents, and whenever we list a new property, we include this list of realtors in a targeted email marketing campaign. Our affiliation with Who’s Who of Luxury Real Estate allows us to syndicate listings of $1,000,000 and up to over 500 partner agencies including Sotheby’s, Christies Great Estates, and Unique Homes, among others.
> Print: Our point of sale marketing materials include a combination of banners, posted signs, printed flyers, brochures, and postcards. Our policy is to actively engage neighbors, concierges, and security guards on the promotion of our new listings and we have a generous referral program for anyone that helps us get more exposure for our properties.
> PR: We are very active in the local real estate community and regularly attend conferences, association meetings, and industry-specific events. We have been extensively quoted in BBC, CSMonitor, TIME, The New York Times, The Wall Street Journal, as well as most local news outlets in both English and Spanish.
In short, when you list your property for sale with Panama Equity Real Estate, EVERYONE will know. That’s how we work, and it’s all a part of our company goal, which is to deliver a professional real estate experience. Click here to read some intriguing client testimonials.
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