Panama Equity

PA: +507 320-4310

+507 6103-4617

  • Start Here
  • Panama Properties
    • For Sale
    • For Rent
    • Sell Your Property in Panama
    • Buildings in Panama
    • Panama City Pre-Construction Listings
    • Beach Building Directory
  • Panama Info
    • About Us
    • Guides & Downloads
    • News & Insights
    • List Your Property
    • Property Management in Panama
  • Join Our Team
  • Contact Us
  • Start Here
  • Panama Properties
    • For Sale
    • For Rent
    • Sell Your Property in Panama
    • Buildings in Panama
    • Panama City Pre-Construction Listings
    • Beach Building Directory
  • Panama Info
    • About Us
    • Guides & Downloads
    • News & Insights
    • List Your Property
    • Property Management in Panama
  • Join Our Team
  • Contact Us
  • Start Here
  • Panama Properties
    • For Sale
    • For Rent
    • List Your Property
    • Panama City Building Directory
    • Panama City Pre-Construction Listings
    • Beach Building Directory
  • Panama Real Estate Guides
    • About Us
    • Blog & Guides
      • Panama News & Insights
    • List Your Property
  • Join Our Team
  • Contact Us
  • PA: +507 320-4310
  • WhatsApp +507 6103-4617
  • Start Here
  • Panama Properties
    • For Sale
    • For Rent
    • List Your Property
    • Panama City Building Directory
    • Panama City Pre-Construction Listings
    • Beach Building Directory
  • Panama Real Estate Guides
    • About Us
    • Blog & Guides
      • Panama News & Insights
    • List Your Property
  • Join Our Team
  • Contact Us
  • PA: +507 320-4310
  • WhatsApp +507 6103-4617

Blog

The Five Things I Learned in Luxury Real Estate to Win the Exclusive On Two of the Nicest Properties in Panama

The Five Things I Learned in Luxury Real Estate to Win the Exclusive On Two of the Nicest Properties in Panama

Author

Kent Davis (PJ-0752-09)

Published on

August 28, 2015

Updated on

April 13, 2025

Panama Equity is grateful to have been invited to become members of the Who’s Who In Luxury Real Estate back in 2013.  Over the last two years, we’ve learned so much from this group of nearly 1,500 brokers representing some of the most exclusive real estate agencies around the world.

And upon securing two of the most luxurious property listings in the history of my company, I wanted to take a moment to share a few of the things I’ve learned and applied from this group that immediately generated results.

1)   The Single Minded Proposition: Charlie Cook and the rockstars at Red Oak Realty helped me create a single minded proposition for our seller, helping the seller visualize who their buyer would be (and how WE were in the best position to find them). This may sound simple but it’s amazing how few sellers are walked through the exercise. In the case of this amazing Contadora home for sale, it’s what set our agency apart from the rest.

2)   The Beauty Of Segmentation:  Our good neighbor in Costa Rica, Todd Cutter from 2Costarica, taught me how to segment my database and speak to each market from a different perspective and with a different end-game. It is truly incredible how, when you share a sniper-targeted and intimate message (as opposed to the normal shotgun approach), how much more of an impact it has. Conversions just seem to skyrocket.

3)   Find The Music In The Property: The Legend Saul Cohen from Hammond Real Estate in Boston showed me how important the process of finding the music in the listing really is to articulating the benefits of the property to a new buyer. Walking through the property, understanding the process of what went in to design and execution during the build, and ultimately why the seller decided to purchase the property are keys to “finding the music”. In the case of our Mirage Penthouse, that process helped seal the deal.

4)   Leverage Technology To Educate The Client:  Gary Ashton, King of Nashville real estate, helped me see the beauty in video marketing. He encouraged me to create some fabulous buyer-oriented video content that actually has caught the eye of sellers as well. I even took it a step further and began implementing video email messages from a company called jiveSYSTEMS: almost immediately, I noticed that I was able to convey more information faster and in a more personalized way. This kind of technology will continue evolving and considering video was pretty much solely responsible for getting us this beauty, I’m fully invested in staying on the cutting edge.

5)   Transparency Rules: The great Jon Wade showed me that the good guys always come out ahead in the end. Using this advice, I sat down with the seller and much in the same style as Jon, explained things how they were, with no frills, no claims, and just the facts ma’am. This can be a tough argument to agents in Panama, many of whom are inclined to take shortcuts or withhold valuable information from a buyer or seller. But Jon’s advice proved worth it’s weight in gold and being transparent is now very much a pillar of our success.

Referring to my conference notes often, reaching out to my fellow LRE agents as much as possible, and instilling a best-practice mentality in our business has helped take our (still very small) agency to the next level and gain the confidence from buyers and sellers of some of the most amazing luxury properties in Panama. I am grateful for the generosity and support of all of the members and very much look forward to any additional insight they’d like to share!

 

Kent Davis (PJ-0752-09)

Kent Davis, founder of Panama Equity Real Estate, is a leading expert in Panama’s competitive real estate market. Originally from Honolulu, Hawaii, he holds a Marketing Information Systems degree from James Madison University. After a successful corporate career managing multimillion-dollar inventories at Hajoca Corporation, Kent pursued his dream of living abroad, moving to Panama in 2007.
Driven by an entrepreneurial spirit, he established Panama Equity to connect buyers, sellers, and investors with Panama’s top properties. Known for his transparency, expertise, and market insights, Kent has helped hundreds navigate Panama’s real estate landscape. Fluent in Spanish, he frequently publishes market reports to empower clients with informed decisions.
Beyond real estate, Kent is passionate about Panama’s culture, landscapes, and surf-friendly beaches. He lives in Panama with his wife and three sons, embracing the vibrant lifestyle the country offers.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Welcome to Hola Panama: Build Your Network Before You Move!
  • Why El Cangrejo Might Be the Coolest Neighborhood in Panama City
  • What $1,000,000 Gets You in Panama
  • Panama Real Estate Market Report for Q1 2025: A Market in Transition
  • English Speaking Churches in Panama

Recent Comments

  1. Matthew Marx (PJ-0752-09) on Panama City Penthouse for Sale: Prime Amador Causeway Location with Bay and Skyline Views
  2. Kent Davis (PJ-0752-09) on Hacienda Styled Home With 1 HEC Lot For Sale In Altos Del Maria
  3. Tracy Payne on Remodeled from Top To Bottom: El Cangrejo Penthouse for Sale
  4. Linda Keeton on Panama City Penthouse for Sale: Prime Amador Causeway Location with Bay and Skyline Views
  5. Karayan on Hacienda Styled Home With 1 HEC Lot For Sale In Altos Del Maria

Featured Properties

32
Featured
Homes, Mountain
For Sale
Image of the outside of this el valle property for sale showing the entrance to the main entrance and driveway

El Valle Home for Sale with Two Income Generating Casitas

El Valle, Distrito de Antón, Coclé, 0212, Panama
Added: February 5, 2025
Bedrooms
4
Bathrooms
4.5
Area
348 m2
For Sale

$639,000

Catherine (PJ-0752-09)
33
1
Featured
Homes, Mountain
Sold

Impeccable Three-Bedroom Home for Sale in El Valle de Anton

El Valle, Distrito de Antón, Coclé, 0212, Panama
Added: January 16, 2025
Bedrooms
3
Bathrooms
3
Area
175 m2
Sold

$495,000

Catherine (PJ-0752-09)
31
1
Featured
Condos, Luxury Properties
For Sale
Penthouse Amador for Sale

Panama City Penthouse for Sale: Prime Amador Causeway Location with Bay and Skyline Views

Amador Causeway, Isla Naos, Ancón, Distrito de Panamá, Panamá Province, Panama
Added: August 27, 2024
Bedrooms
2
Bathrooms
2
Area
220 m2
For Sale

$550,000

Matthew Marx Matthew Marx (PJ-0752-09)

Search

Categories

  • Areas
  • Culture
  • Economy
  • Education
  • Exploring & Living in Panama
  • Finance & Banking
  • Food and Shopping
  • Healthcare
  • Immigration & Visa
  • Investment
  • Law
  • Legal – Insurance
  • Lifestyle
  • Panama Blog
  • Politics
  • Pre-Construction
  • Projects
  • Purchasing
  • Renting
  • Reports & Outlook
  • Restaurants
  • Retirement
  • Selling
  • Sports
  • Stay/Hospitality
  • Tax
  • The Panama Real Estate Market
  • Travel & Transportation
  • Work & Business
Follow our Blog

Contact Us

  • Edificio Sortis, Oficina 20th Floot Obarrio, Panama
  • PA. +507 320-4310
  • +507 6103-4617
  • lisa@panamaequity.com

Account Links

  • Log In / Register
  • Log Out
  • Privacy Policy

Real Estate

  • For Sale
  • For Rent
  • List to Sell

Guides

  • Moving Guide
  • Buying Guide
  • Renting Guide
  • Travel Guide

City Locations

  • Panama City
  • Avenida Balboa
  • Casco Viejo
  • Costa Del Este
  • El Cangrejo
  • Obarrio
  • Santa Maria

Mountain Locations

  • Altos Del Maria
  • El Valle De Anton
  • Sorá

Beach Locations

  • Bocas Del Toro
  • Buenaventura
  • Coronado
  • Gorgona
  • Ocean Reef
  • Playa Blanca
  • Punta Pacifica
  • Rio Mar

References

  • Exploring Living in Panama
  • Panama Real Estate Market
  • Food & Shopping
  • Immigration & Visa
  • Panama Politics
  • Restaurants

Panama Insights

Welcome to Hola Panama: Build Your Network Before You Move!

Why El Cangrejo Might Be the Coolest Neighborhood in Panama City

What $1,000,000 Gets You in Panama

Panama Real Estate Market Report for Q1 2025: A Market in Transition

English Speaking Churches in Panama

Panama to China: Don’t Let the Door Hit You On the Way Out

Panama, China, and the U.S.: What’s The Next Move For Panama?

Exploring Schools in Panama: A Guide for Parents

Panama Equity

Ⓒ 2025 - All Rights Are Reserved

  • enEnglish
    • esEspañol

Owning a home is a keystone of wealth… both financial affluence and emotional security.

Suze Orman
May 25, 2025 Sunday!
Panama Equity
  • Login
  • Register
Forget Password?